Buying a Business

Buying a business is a big step in your life. Owning your own business may be one of the most rewarding experiences when things are going well, and one of the most stressful experiences when things are going bad. The majority of people interested in buying a business have never actually owned one before.

First, you will have to examine the reasons why you want to buy a business. Perhaps you have not had much luck working for others in your life, or you may simply want a better life for you and your family. Owning a business is not just a job, but it is a literal way of life. At a typical job, once you leave to go home, you will not have to think about work until you return the next morning. When you own a business, you may leave, but have to return that night because one of your employees is having a problem, or you may be so overloaded that you not only have to work when you are in the office, but you will also have to work once you get home as well. It will take a lot of your time and effort. You have to ask yourself if you are ready for such a change.

After you decide that you are up for the challenge of owning a business, then you have to start looking at what interests you. Just because a business is successful for one person, does not necessarily mean that you will be successful as well. You have to find something that you will dedicate as much time as needed. If you do not like it, then you will not give what it needs.

You will need to know what to look for when you start looking at businesses.
Here are a few essential things:

1) Good documentation. A good business owner keeps clean, information books, which will allow you to easily track their success, lost, profit, and inventory. If the business owner does not keep good books, there is a higher chance that their way of doing business is not great as well. You do not want to inherit a mess for a business.

2) How long has the business been operating, and how long has the current owner owned it? It is important to find a business that has a long track record. This ensures you that you are getting a business that is well established and has a good client base. The time period in which the current owner has owned the business may give you some insight on the stress level involved in keeping the business. If the current business owner has only owned the business for a couple of months, then you may want to start asking questions.

3) Take a look at how they are doing business currently. Owners who are selling their business have a way of starting to neglect their business towards the end, whether it be by closing early, or allowing their inventory to diminish. This may be alienating customers and may hurt your business in the future.

After you find a business that you are interested in, you must then submit a written proposal to the current owner. If you have never owned a business before, this may be a daunting task. If you are unsure, you may want to review your proposal with a lawyer before submitting it. Your proposal should not only contain the amount in which you are willing to pay, but also the stipulations that you have for the sale. The buyer will review it and get back to you about it. Do not be surprised if the buyer returns to you with a counter offer. You will have to haggle with the owner so that the terms work for both of you. It may take several tries, but once it is all over, you will be the proud new owner of a small business. This is where the adventure begins.

Business Employee Blunders

Everyone wants to improve their business. No one that owns a business should ever be comfortable with their current position. You should always strive to be better, no matter how good you are doing at the time. However, improving does not always meet on the customer side of your business, but rather how you handle your employees. After all, just like a business is nothing without customers, it is nothing without good employees.

So what are the ways you can improve your business on the employee level? You may be making some blunders that are greatly jeopardizing your employees happiness and wellbeing and not even know it.

Using customer feedback to determine what is wrong with your company.-
This may be one of the worst mistake a business owner can make. Sure, you want to listen to your customers feedback, but you will want to take what they have to say with a grain of salt. Why? Because what the customer says is one sided, and does not accurately describe the situation. If this situation happens with an employee too many times, and the employee does not get the opportunity to present their side of the story as well, then the employee will begin to have issues, especially when it comes to dealing with a problematic customer. Your employee may find it easier to walk away rather then deal with the situation. By avoiding this situation, or at the very least, allowing your employee to defend themselves, you will avoid a potentially hazardous situation.

Another form of this blunder is by producing feedback or survey forms, and basing any type of merit reward on these. The main reason that this will not work accurately is because of 2 facts. First, the customer is more likely to fill out a survey if something was not right, rather then excellent customer service. Second, the best employee in the world may never receive a survey review, while a bad employee, who just happens to be in a good mood that day, receives a few. This is unfair to everyone involved.

Introducing set merit rewards- Merits should be just that, rewards. Not all good deeds are the same, so they should not receive the same reward. Imagine if you were the employee who saved 15 customers from stopping service, and you received the same reward as the person next you did, yet they only saved 3. Would that make you feel unappreciated?

On the other end of the spectrum, you could use caution when rewarding employees for recovering from a foul up. If a employee messes up, and then corrects the problem, they probably should not receive a reward for it. This makes it seem acceptable to mess up, provided that you can redeem yourself.

Giving your employee a set way to sale products or deal with customers- You may think that your way of selling your product or business to customers is the perfect way to sell, and that everyone should use your approach. While your way of selling may work for you, it may not work for all of your employees. Why? Because everyone has a different personalities, and your way of selling just simply may not work for them. If you allow your employees freedom to sell, as long as their way is not immoral or harmful to your business, will benefit your business greatly.

A New Type of Investment: Forex Trading

Every new investor thinks of the stock market as the first place to invest. The reasons are undeniable, as the stock market is one of the most successful investments. However, few investors know of a new, emerging type of investment that carries much less risk then the physical stock market. This new investment area is known as the Forex Trading Market.

The Forex trading market cannot actually be found physically. Instead, the market is a large network of central banks and individual investors all caught up in the process of currency exchange. Because the Forex market deals with countries all over the world, the market must remain open 24 hours a day. The market follows the three markets, the United States of America, Europe, and Asia.

This presents a problem to even the more successful investors. It is simply not possible for any human being to stay up 24 hours a day so that they have up to date information of the market. Often the market changes will the investor sleeps or goes about their daily routines. If statistics are not checked often, opportunities to gain profits may be lost. The alternative may be to hire a professional broker, or use a trading program.

Making Money Using Forex

Money is made in the Forex two ways. The first way is by buying low and selling high. For example, The Euro and Swiss value is going up, so your portfolio manager it will automatically buy shares of the USD/Swiss at the predetermined price, which you setup when you create your account. At the same time the program will sell the USD/Euro while it is up, locking in profit.

The other way of making money using the Forex trading system is by collecting on the interest each central banks pay on their currency. The United State’s federal reserve determines that the current interest is 5%, while the Swiss government determines that their interest rate is 1.5%. When you trade you are earning 5% on the US currency, and spending 1.5% on the Swiss currency.

The reason that the Forex market is much less risky is the fact that you work on a percent, rather then actual money. For example: If you are dealing with a $100,000 dollar contract, then you are only required to place 1 percent, or $1,000 up. The other investors use this money as a type of insurance policy in case the deal goes bad.

Being Successful in the Forex Marketplace

Gaining the amount of knowledge needed to be successful in the Forex marketplace is actually not difficult. Someone with an education of an Associates Degree, or even a high school diploma would be able to gain the knowledge with just a few years of studying the market.

However, no matter the amount of education or training you have, the number one problem new investors have is making good decisions. While some investors have no problem making decisions and sticking to them, the majority of the human race simply have trouble doing this. Whether it is emotion, lack of knowledge, or uncertainty that makes decision making hard, it must be overcome to be successful in the Forex market.

Your main tool again potential risk is knowledge. Learning as much as you can before your first trade will help you make informed decisions later. Simple knowledge can be obtained by studying articles and books, talking to a trained or experienced investor, or using a simulation program which allows you to trade within the market, without spending any actual money.

If you are waiting to success in the Forex market, you must learn to use technical indicators. These technical indicators will allow the trader to recognize long-term, short-term, and intermediate treads, which will allow the investor to construct his trades and portfolio to reflect the highest possible profits. It may take years for a new investor to fully understand the ups and downs of the market, and how to more accurately predict future trends.

Advantages of Forex Trading

When considering investing for the first time, you may have run into several different types of ways of gaining profits, each with their own advantages and disadvantages. While Forex may be the lesser known type of investing, it is seemingly the one with the most advantages.

Forex investing is the act of trading one currency for another in order to gain profit. With a daily average of over 1.8 trillion dollars, it is pretty easy to see why the Forex market is the largest  in the world.

The Forex does not actually have a physical address. Instead, the Forex market is a network of central banks and investors all over the world that handle currency, and the trading of such. Because the Forex market deals in all countries in the world, including the United States, Asia, and Europe, the market is open 24 hours a day. You can trade Forex anytime, anywhere, as long as you have the knowledge to do so(or a professional broker or trading program) and access to a computer.

Due to the rising popularity of the market, brokers and online programs have made simulated programs, which allow you to trade in real time, without the use of actual money. This, along with various other forms of education, allows you to prepare to trade without actually losing any money in the process. You can trade using “fake” money as long as you feel necessary before diving into the Forex market will real money.

The Forex market is an extremely liquid market, allowing you to control your profits. You have the ability to invest as little or as large amount of money as you would like. Most other types of investments require you to place large amounts of money up for extended amounts of time. Forex trading works on a margin system, which means you only have to put a portion of the contract up. This money is more of an insurance policy just in case the contract goes negative. Say for example, you have a one million dollar contract. Instead of having to put up the full one million dollars to start the transaction,  you are only required to put you a percentage, which is typically around 1%, or $10,000.

You have several options when it comes to investing. You can attempt to invest yourself, though I would strongly caution you against it, since over 95% of buyers who have never traded before will only break even, if not loose profit, the first year. It is safer to get a good working knowledge of the market before trying it on your. The next option is hiring a professional broker, who is trained to invest and handle your money efficiently. Finally, you have the option of using a online trading that does the work for you. When using the online program, you are asked to set up predetermined limits and stipulations for trading. The program will them take these and trade for you when the market conditions meets your requirements. This is perhaps one of the most efficient ways to invest in the Forex market since the program will run 24 hours a day.

One of the best advantages to the Forex market is the fact that you do not have to rely on the market to be up in order to make money. Profits can be made in both upward trends and downward trends.

8 Ways to Manage Your Business Contacts

Your clients are the number one reason why your business is successful, because after all, a business cannot exist without money, and money comes from your customers. So once a customer uses your business, how can you keep them coming back for more? The secret is simple, keep in contact with them, and give them reasons to come back to your business.

Each business is different, so you will want to look at what will work best for you. Here are a few ways that successful businesses keep in contact with their previous clients:

1) Start a client list. Unless you record each one of your clients information, you will have no way of getting into contact with them. You can do this  a number of ways, from as simple as getting a customer to sign a guestbook, all the way to as complicated as requesting your client to sign up for a newsletter. Once you have a list of clients, you will be able to contact as often as you wish.

2) If add a new product, service, or expand your business is anyway, inform your previous clients first. You can achieve this a few ways:

-If you have a newsletter, include it in your newsletter.
-Do a mass mailing using postcards, letters, etc
-Call any client that has willing included  their phone, but only use this idea if the change would directly relate to them.
-Post the change on your website.

3) Start a website. Websites can be accessed by any of your previous clientele, and provide a great link of communication. Not only should you provide information about your business, but you may also want to include information such as tips, and articles.

4) This one is simple: write thank you notes to your clients. A handwritten thank you note shows the client that you truly appreciate their business. If a client feels that they are appreciated and welcomed, then chances are they will come back to your business before doing business with one of your competitors.

5) The use of marketing materials can keep you in contact with your clients. You would be surprised how much impact a simple pen with your logo and phone number can do. Other marketing materials include: magnetic business cards, Key rings, and notepads. These marketing materials are typically fairly inexpensive, and can be ordered in mass quantities.

 6) If you do not want to directly ask for contact information, you may need to get a little creative. One idea is to hold a contest. Require the client to fill out a card with their information, or drop in their business card. Make sure that you tell the clients that you will be contacting them about your services or products(this can be accomplished by writing it on the card, or displaying it near where they have to their business card or information card once they are finished). Give away something that would be of great interest to your type of client, so you can get the maximum number of entries.  Change this contest frequently to gain maximum exposure.

7) Discount coupons are a great way to bring your customers back. Will 10% off hurt your business, especially if it means whether or not you get that client to come back in? You may want to mail these coupons out, or supply a code for use upon checkout if you have an online business.

8) You may want to consider starting a referral system. A referral program will not only get your previous clients to come back, but it will also help you obtain new clients as well. For example: for each referral, you will give the client a 10 dollar gift card to use in your store. Be careful not to give out cash, as this may or may not be used for products or services for your business.

6 Ways to Keep Visitors Coming Back to Your Website

To maintain a successful business website, you have to keep your visitors coming back. Unless you offer them something to come back to, then chances are they will not. You will need content on your website that not only interests them, but also changes regularly.

1) Articles- Articles give your visitor something to read. Undoubtedly, sometime in the future, you customer will have a question, or want more information about the product or service that they received from your business. If the articles pertain to your business and the products and services that you offer, then they will be able to access the information.

You do not necessary have to write these articles yourself.

You can post information about your products directly from the package, or makers website.

There are several article directories online that provide good, quality content at no cost to you. It is as simple as visiting the directories, searching for articles that suit your business, and then copying them into your website. You are only required to provide a link back to the original authors website.

2) Contests- Who does not want to win something? By offering contests (especially if they change frequently) gives your visitors something to come back for. When the visitor signs up for the contest you may also want to include a link to your newsletter.

The key is to change the contest frequently, whether it be weekly, monthly, or semi-annually. Just remember, the more you change your contest the more times your visitors will come back to your site.

3) Coupons and Discounts- You may want to provide coupons or discounts for your previous clients to entice them to return to your website.

You can use the coupons a number of ways. A few ideas are:

-A buy one get one free.

-A specific percent discount (such as 10%)

-Free or discounted shipping

Discounts are easy to administer, provided you have a shopping cart. The typical way discounts are given is by code. A code word such as “springtime” allows customers with the code word to receive a discount.

 Alternately, you may want to provide a printable coupon on your, and accept it at your physical location.


4) Forums- Forums provide something that everyone craves: conversation. If a forum is provided on your site, the visitor will have a reason to visit your website frequently, whether it be to ask a question when help is needed or to keep up on a conversation.

You can host your forum from your site, or choose to use a third party forum, whatever your prefer. Both have their pros and cons, it just comes down to what is best for your business.

5)Blog-- Believe It or not, people are interested in what you have to say! A blog will not only allow you to update your clients on your business and life, but it also gives you a great opportunity to add those much needed keywords to your website.

There are quite a few free applications available that make blogging easy.

6)Newsletter- A newsletter is one of the best ways to keep your visitors coming back time and time again.

You will want to include part of a unique article or tip in your newsletter, and then a link to the rest. This will force your viewers to visit your site to get the remainder of the story.

Once again you do not have to write all the content yourself. Using free article directories